Hughes & Hughes, Various Locations, Ireland
Retail Bookstore Design & Production Management
The Hughes & Hughes bookstore design uses contrasts of light and dark colour in order to strike a balance between formality and leisure. While the use of light, neutral tones and open space creates a sense of recreation and relaxation, darker tones and strong lines strike a more formal feel to this bookstore.
In contrast with this are the playful, bright colours and forms used to set apart the ‘junior’ section of the bookstore. Bright reds, yellows and orange create an atmosphere of fun, warmth and energy while powder blue tones are added to create balance to this energetic space.